The Web of One
I just watched Eli Pariser’s TED talk, based on his novel The Filter Bubble. In it, he discusses the need for web behemoths like Facebook and Google to consider the implications of filtering and personalizing content to such a degree that users simply see the world from their own bubble. For instance, I may see an entirely different search result for the keyword Egypt than someone who has completely different likes and dislikes from me, perpetuating the notion that the Egypt content fed to me is ‘right’ and content that doesn’t get fed to me is not as relevant.
Marketer and blogger Douglas Karr has another take on the issue, comparing the bubble concept to one of his daughter’s friends who filters her worldview based on news she receives from Facebook, CNN, and Jon Stewart.
Watch the TED video and read more [...]

…to some, it means liberal use of clean, negative space. Hierarchical typography. Squared alignment. Consistent color scheme.




