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ProjectEric launches online community
The country’s premier youth leadership online community, HOBY Reverb, an extension of Hugh O’Brian Youth Leadership - or HOBY - successfully launched this Spring. Reverb, the most ambitious initiative undertaken to date, features premium web content geared towards HOBY’s youth leaders: high schoolers between the ages of 16-18 who have participated in the youth leadership organization’s seminars and are ready to experience more.
Another successful launch, ProjectEric delivered this initiative from concept to completion in less than six months, including ideation, design, development, and video conversion.
How so quickly? The key was using the power of content management to drive all of the ‘social’ components of the site. ProjectEric used WordPress, thereby decreasing development complexities (e.g. using out-of-the-box tools like commenting, email, and video playback), thus increasing the time that ProjectEric could spend in ‘discovery’ mode (design ideation, market analysis, research, and delivery).
In short, we could focus on our core competency, web design, while WordPress took the difficulties out of everyday, non-value-add time-wasters like cross-browser compliance and inefficient, from-scratch code development.
The result: an exciting, useful, and organic online community that lets high schools ‘spread the word’ about all that HOBY has to offer.