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HOBY’s New Image
We’re pleased to announce that Hugh O’Brian Youth Leadership - or HOBY - launched its new image earlier this spring. The HOBY project was possibly the most challenging - but most successful - initiative that ProjectEric has ever undertaken.
These are the types of projects that come around only once in a while. It required the best that ProjectEric had to offer since it literally incorporated all aspects of our offerings: sound project management, unique conceptual design, leveraged partnershps, and of course, flawless execution. It also required focused cooperation to execute such a large project on time and in scope, and HOBY’s network of experienced and passionate leaders showed their true colors as the project launched error & defect free.
Key on this initiative was Eddy Herty of Bent Fork Design, also based in Charlotte. Eddy was the mastermind behind the new HOBY logo which is now being used in just about all forms of the non-profit’s operations - print, web, clothing, you name it. Truly a pervasive branding experience!
Let’s also not forget the most important aspect of the project: HOBY’s diverse user base. A true test in user-focused design, ProjectEric researched in depth HOBY’s demographic user base, including parents, high school administrators, alumni, volunteers, and of course, the students participating in its nationwide events.
We think the result is a well-thought-out, organized, informative website that meets all of its segments’ needs. ProjectEric looks forward to a continued working relationship with HOBY.