Eric E. Ellis | ProjectEric.com | User Focused Design

3 Web Design Planning Mistakes

I’ve been a part of some fairly large projects in the past that – how can I say – missed the execution mark.  Slipped milestones, cost overages, scope creep.  You name it.  I’ve witnessed it.  It’s web design; wild results come with the territory.

The misses occurred, not because of lack of execution, but because of undocumented execution.

To be sure, everyone understood the basics: when major milestones needed to be hit, when design reviews were to take place, how many resources needed to be assigned.

The devil is in the details

What we found was more subtle.  We simply never wrote the details down.  We expected things of each other.

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Some design shops offer just the sizzle

Slick concepts, state-of-the-art Flash animation, fancy logo design. Throw in some new business cards and an annual report at a reasonable price and any proposal can be made to look like a world-class offering.

Don’t forget the steak.

ProjectEric merges the art of web design with the meaty science of project management to launch sites on time, on budget, and in scope. Every time.

A full-service web design firm, ProjectEric caters to small businesses and non-profits across the country, serving up just the right amount of mouth-watering design solutions. Then we heap on a serving the best project management money can buy, ensuring that design milestones are never missed, expectations are always exceeded, and projects are always completed with you – and ultimately your customers – in mind.

The goal: create a web presence that targets the right clients at the right time, in the right way. While it’s no different than most other marketing channels, ProjectEric’s transforming approach merges branding strategy and creative design &  development with real business goals.